System Design · Case Studies

Case Study: URL Shortener

Design, trade-offs, and alternatives for a URL shortener at scale.

01
Chapter One

Problem Statement

Problem Statement
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Problem Statement
This chapter covers the URL shortening service scale requirements: users, QPS, storage, latency SLA, and availability.
📋 Chapter 1 — Summary
  • Summary content pending.
02
Chapter Two

Questions to Ask

Questions to Ask
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Questions to Ask
This chapter covers identifying key design questions before starting: read vs write ratio, custom aliases, analytics, expiry.
📋 Chapter 2 — Summary
  • Summary content pending.
03
Chapter Three

Naive Design

Naive Design
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Naive Design
This chapter covers a simple single-server design with a relational DB and its failure modes at scale.
📋 Chapter 3 — Summary
  • Summary content pending.
04
Chapter Four

Refined Design

Refined Design
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Refined Design
This chapter covers a distributed design with consistent hashing, caching, and multi-region CDN.
📋 Chapter 4 — Summary
  • Summary content pending.
05
Chapter Five

Alternatives

Alternatives
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Alternatives
This chapter covers two alternative approaches: Base62 encoding vs hash-based IDs, with trade-offs.
📋 Chapter 5 — Summary
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06
Chapter Six

Real Companies

Real Companies
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Real Companies
This chapter covers how Bitly, TinyURL, and Instagram handle URL shortening in production.
📋 Chapter 6 — Summary
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07
Chapter Seven

Best Practices

Best Practices
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Best Practices
This chapter covers transferable lessons on ID generation, cache-first reads, and async analytics.
📋 Chapter 7 — Summary
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08
Chapter Eight

What Could Go Wrong

What Could Go Wrong
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What Could Go Wrong
This chapter covers common failures: hash collisions, redirect loops, cache stampede, and analytics data loss.
📋 Chapter 8 — Summary
  • Summary content pending.